Services
Cayenne is a creative and strategic force for high-technology marketing and public relations. Our knowledge and experience have helped clients grow, go public, get acquired, and acquire other companies.
Everything we do for you is integrated with your entire business and marketing objectives.
Public Relations: It’s a process, not an event
Good PR firms regularly create and distribute information to raise company visibility within the editorial and social media communities to reach target audiences. Cayenne is focused on identifying and address the right audiences – from customer executive management to potential new employees – with the right message at the right time.
- Plan and execute company and product launches and other corporate announcements to create a consistent flow of information
- Conduct “soft-sounding” audits to determine current knowledge of the company
- Manage the news release process, including ensuring that the releases are search-engine optimized
- Organize press tours and other PR events, and create press materials
- Develop a social media plan that communicates your company announcements to your target audiences
- Maintain regular contact with editors of key trade and business publications, industry analysts and bloggers to ensure their on-going exposure to the company name, products, messages, etc.
- Create and place content such as technical articles, success stories, case studies, opinion pieces and other articles
- Research, plan and manage speaking engagements and panel participation
Strategic Marketing & Planning: A road map for success
A strategic marketing plan sets your marketing goals and defines how the various marketing functions work together for your company’s success. We can help you ensure that your marketing plan sets clear goals for, and integrates with, sales, product management, communications, business development, advertising, etc. Cayenne will work with you to:
- Plan and execute company and product launches and other corporate announcements to create a consistent flow of information
- Conduct “soft-sounding” audits to determine current knowledge of the company
- Manage the news release process, including ensuring that the releases are search-engine optimized
- Organize press tours and other PR events, and create press materials
- Develop a social media plan that communicates your company announcements to your target audiences
- Maintain regular contact with editors of key trade and business publications, industry analysts and bloggers to ensure their on-going exposure to the company name, products, messages, etc.
- Create and place content such as technical articles, success stories, case studies, opinion pieces and other articles
- Research, plan and manage speaking engagements and panel participation
Content Creation: Compelling stories
Content creation translates technical ideas into compelling stories that influence your audience. To start, it is imperative to understand your audience and then how to create the right type of content for the audience.
Cayenne works with you to determine what format is required – white paper, success story, technical backgrounder, blog, social media campaign, infographic, video, etc. Then our writers go to work with the client to craft their story:
- Best amplify agreed-upon marketing messages
- Determine opportunities and channels to distribute the story
- Define technical direction and focus of the piece being written
- Interview in-house staff and/or customers to gather information
- Write and edit articles, case studies, design briefs, product literature, whitepapers, technical presentations and website content
- Manage placement of the final pieces and social campaigns
- Consider content - scaling and content-reuse strategies
Virtual & Live Events: Attention to detail, ROI
Cayenne approaches each virtual or live event (tradeshows, conferences, user group meetings, webinars, etc.) strategically to ensure you achieve your objectives. We execute seamlessly and relentlessly while keeping track of your company's key goals, event assets, editorial and marketing opportunities. We relieve our clients of the seemingly infinite details and ensure that each event, virtual or live, goes off without a hitch and lands within budget.
- Plan measurable event objectives - ROI
- Define virtual event requirements
- Set up virtual task force following best practice models from successful events
- Define themes and key messages — working with clients to develop a theme that contributes to corporate identity and builds presence in the market
- Develop a budget, timeline and deliverable schedule
- Work with virtual platform providers to implement branding and content
- Develop promotional plans — working with clients to develop the best methods, drawing from an assortment of successful tactics
- At live events, work with clients to implement safe & best practices for social distancing and customer engagement
- Manage logistics — including every detail from pre-show to at event support
- Oversee booth property and creative development
Digital Presence: Create an online impact
Having a strong online presence demonstrates and communicates to current and potential customers your company image, your product offerings, your credibility and your technical expertise.
Your online presence is very often the first point of contact for potential customers and media, doing research or fact-checking.
Cayenne supports its high-tech clients in developing a professional online presence that communicates the companies brands and ensures consistent messaging with other communication vehicles. Through our partners, we work with you to develop the initial website design and walk with you through the entire process to implementation. Creating a visual representation of the company that creates an impact for your target audience.
Direct Marketing: Increase customer engagement
Cayenne works with you to create a social media and/or direct marketing campaigns that aligns with your public relations, trade shows and outbound marketing activities.
Campaigns and programs that require or can benefit from advertising (print or electronic), our team helps you navigate through media relations to the ad development process from design to messaging to implementation.
- Develop a social media plan that communicates your messages to your target audience
- Identify best options for audience reach - Linked In; Linked In Groups; Twitter; Facebook; Instagram, etc.
- Schedule messages to coordinate with company programs and campaigns
- Identify images to enhance post for visual affect
- Identify optimal electronic or print opportunities
- Work with publications to develop ROI programs
- Negotiate pricing and placement with media
- Manage the placement and development process of each ad
- Develop and coordinate target marketing programs